Speedo: Water Baby

  • 2019
  • Speedo

JKD Collective directed and produced ‘Water Baby’, a branded video for Australia-born swimwear brand, Speedo.

Our concept takes as its base the fundamental question: “Why do humans swim?” Featuring an astounding underwater performance by Olympic medalist synchronised swimmer, Raika Fujii, the piece explores and re-examines the deep connection between people and water.

The music was written by world-renowned composer Jun Miyake, whose original re-arrangement of the Japanese national anthem, ‘Kimigayo’ was performed during the Rio 2016 Olympics closing ceremony. The expressive sounds of the Bulgarian choir in this piece conjure a sense of life and leave a lasting impression.

  • Creative Director
    Bruce Ikeda
  • Director
    Yu Nakajima
    Yuki Fujinaga
  • Producers
    Ryoichiro Honma
    Bruce Ikeda
  • Music
    Jun Miyake
  • DP
    Carlos Toroya
  • AC
    Mikael Senninge
  • Lighting
    Jun Tanaka
  • Underwater Videographer
    Masaaki Chichimatsu
  • Underwater Director
    Daisuke Ishizuka
  • Cast
    Raika Fujii
  • Editing/ Visual Effects
    Yuki Fujinaga
  • Colorist
    Elizabeth Hickey
  • Production Managers
    Kenji Kinoshita
    Carlos Toroya
  • PA
    Ryunosuke Ishikawa
  • Production Companies
    JKD Collective