“Future Elegance” : Lacoste Short Documentary Series

  • 2025
  • Lacoste

“What does elegance mean today?”
This branded series explores modern expressions of elegance through four unique voices:

Poggy, fashion curator — known for blending global culture with a distinct Japanese sensibility.

PUNPEE, hip-hop MC and trackmaker — “Doing things smartly without going beyond your own capacity,” he says. In beatmaking, his theme is “how cool it can sound with just one loop,” a kind of minimalism—an elegance of subtraction.

Ken Mitsuishi, actor — whose humor and quiet strength reveal a sense of elegance rooted in subtlety and restraint.

Yuki Inoue, ceramic artist — born into a family of Arita porcelain makers, balancing deep tradition with a fresh, intuitive search for beauty.

Director: Bruce Ikeda
DoP: Chris Rudz
Assistant Camera: Jayce Ong
Lighting: Daiki Komatsu
Music: Kuniyuki Takahashi
Creative Director / Ex. Producer: Bruce Ikeda
Agency Producer / Account: Kei Okazaki
Art Director / Designer: Shotaro Tomiyama
Producer: Ryoichiro Honma
Assistant Producer: Seifu Kuroda
PM: Kenji Kishita
Offline Editor: Osamu Yotsuya
Generative Motion Type: Hideki Saijyo
Colorist: Mai Kawamura
Audio Mixing & Mastering: Takahiro Yamaguchi
Production Companies: JKD Collective + HATCH
Client: LACOSTE JAPAN co.ltd.