BUTTERFLY : FOCUS WITHIN.
- 2025
- Tamasu Co., Ltd.
We planned and produced a brand movie for BUTTERFLY, a brand under TAMASU Co., Ltd., one of the world’s leading table tennis equipment manufacturers, headquartered in Suginami, Tokyo. This time, we featured Fan Zhendong, a two-time World Table Tennis Champion, the gold medalist at the Paris Olympics, and a Grand Slam Champion.
Key Message: Focus Within.
Spin, speed, timing, control, tactics—he surpasses other players in every aspect, earning worldwide recognition in the table tennis community. To master these skills, he has spent years engaging in deep self-dialogue and meticulously refining his techniques. This film captures his journey through his own voiceover, sharp and dynamic visuals, and immersive sound design.
On Butterfly’s Instagram Global Account, the film garnered over 1 million views overnight, receiving remarkable responses across table tennis fans worldwide. Check it out!
Director : Yasuhito Tsuge
DoP : Toshihiko Kizu
Lighting : Hiroki Nishigaya
Music / Sound Design : Yoshiteru Himuro
Creative Director / Executive Producer : Bruce Ikeda
Agency Producer / Account : Kei Okazaki
Producers: Ryoichiro Honma / Seifu Kuroda
Production Managers : Kenji Kishita / Tokiwa Harada
Assistant Director : Yoshikazu Iki
Grip : Takuya Watanabe
DIT : Sou Tony Naoi
Hair&Make up:Sayaka
Colorlist : Toshiki Kamei
Offline Editor : Sachi Sasaki
Online Editor : Ryouta Ishii
MA Mixer : Naoatsu Kogawa
Production Companies : JKD Collective + HATCH
Client : Tamasu Co., Ltd.