JKD

A global campaign launched from Japan by Asics Tiger. For worldwide release of shoes made by special material that changes color depending on the angle seen, JKD and Beacon Communications collaborated and produced a branded film and graphics which ran worldwide including  in North America, Asia, and in Europe in the Summer of 2016. Using the technique called Slit-scan, the video illustrates a story of the main-character who appears and disappears like a chameleon in the busy streets of an enormous neon city. Welcoming Hiroshi Kondo as director, and a collaboration with composer Himuro Yoshiteru, a powerful Branded Music Video was produced.  An elegant and audacious graphics were created by JKD visualist Shane Lester.  These visuals were also exposed globally on the web and in-stores.