Airbnb: Spring Break | Seoul

  • 2018
  • Airbnb

JKD Collective produced campaign video series for Airbnb China, titled “Spring Break.” A total of four films were produced in documentary style, featuring popular destinations for Chinese Millennials, Okinawa, Taipei, Bangkok and Seoul.

The concept of the campaign is “Been There, Not Done Yet.” Each film focuses on the little known side of the most-known travel destination, exploring deeper into the local culture and introducing unique experiences. All films were directed by Henry Lu, a New York / Toronto based filmmaker who also creates top-end brand advertisement.

The metro area of Seoul is a home of 20 million residents, who work long hours to transform the country into an economic power in the last half-century. But what do locals do to escape from the hectic, fast-paced life? JKD Collective produced this video for Airbnb China to dig deeper into the historic, tranquil side of Seoul.  


  • Director
    Henry Lu
  • Producer
    Bruce Ikeda
  • PM
    Satoko Tsuji
  • AD/PM
    Kei Okazaki
  • DoP
    Toshihiko Kizu
  • 1st AC
    Yoshio Kitagawa
  • DIT
    Tony Sou Naoi
  • Editor
    Aika Miyake
  • Music
    Inner Science
  • Music Producer
    Bruce Ikeda
  • Creative Director
    Samya Deb (Airbnb TAD Singapore)