THE NORTH FACE: “141 CUTSOMS” AudioVisual Installation

  • 2020

JKD produced an installation for THE NORTH FACE’s new service “141 CUSTOMS”, which lets you create your original outdoor wear by choosing colors from THE NORTH FACE item and by fitting into the perfect size by 3D scanning of your body.
We expressed this vivid feeling of euphoria of going out onto the field wearing your perfectly customized jacket, through 3 types of audiovisual contents with scan-bug motif.
Sound design is by Asusu from Bristol, recently active in Tokyo.
The installation is exhibited at THE NORTH FACE LAB in Shibuya PARCO 2F untill Oct.20th, 2020.
Please make a visit if you happen to be in the area.