JKD

JKD Collective produced campaign video series for Airbnb China, titled “Spring Break.” A total of four films were produced in documentary style, featuring popular destinations for Chinese Millennials, Okinawa, Taipei, Bangkok and Seoul.

The concept of the campaign is “Been There, Not Done Yet.” Each film focuses on the little known side of the most-known travel destination, exploring deeper into the local culture and introducing unique experiences. All films were directed by Henry Lu, a New York / Toronto based filmmaker who also creates top-end brand advertisement.

Welcome to the city of chaos, Bangkok. There’s a reason why people keep coming back to this popular destination, a place you can’t fully comprehend with just one trip. It’s a city where both an old monarchy and a young creative class find common ground. Discover the contemporary Thai design and craft, which are at a point of dynamic convergence. This is the Bangkok version from the video series which JKD Collective produced for Airbnb China.