JKD

A digital campaign for the launch of 330min Aluminum Bottle, with the concept of “Open, Close”, JKD created 24 types of animated GIFs featuring super head spins by Red Bull break dancers. From the day prior to the launch, the GIF video was sent one per hour as the countdown through Twitter. Within two days, the shooting took place in 15 locations and on the last day, dancer’s spin synchronised with the lightening outside and closed the production in a dramatic way.